モリカワ　ミユキ   森川　美幸    所属   メディア学部 メディア学科    職種   准教授
言語種別	英語
発行・発表の年月	2023/07
形態種別	国際会議論文
査読	査読あり
標題	国際学会カンファレンスプロシーディング Young People's Fashion Identity And Second-Hand Clothing Consumption In Japan
執筆形態	単著
掲載誌名	Academy of Marketing Conference 2023 proceedings
掲載区分	国外
出版社・発行元	Academy of Marketing
著者・共著者	Miyuki Morikawa
概要	This study attempts to clarify the attitudes of young Japanese consumers towards the purchase of second-hand clothing. In recent years, there has been an increasing global focus on ethical consumption with the aim of achieving a sustainable society. At the same time, fashion consumption is deeply linked to social identity and self-concept, and young people in particular have become mass consumers of fashion (Joung & Park-Poaps, 2013). It is important to identify young people's attitudes towards sustainable fashion in order to increase their sense of participation in a sustainable society. While there are a number of studies investigating young people's motivations and decisions to consume sustainable fashion (e.g. Sorensen & Jorgensen, 2019; Xu et al., 2014), this study follows the methodology of McNeill and Venter (2019) and conducts interviews with young people who prefer second-hand clothing in Japan.