シャ　キンカ   Jinhua She   佘　錦華    所属   工学部 機械工学科    職種   教授
言語種別	日本語
発行・発表の年月	2013/02
形態種別	学術論文
査読	査読あり
標題	サービスのグローバル展開に関する一考察─中国のホテル接遇サービスにみる文化的影響を中心に─
執筆形態	共著
掲載誌名	研究・技術 計画
出版社・発行元	研究・技術計画学会
巻・号・頁	27(1),84-98頁
著者・共著者	陳 俊甫，佘 錦華，橋本 洋志，浅間 一
概要	For the purpose of global service expansion, we need to know the culture of the target country and to make a great　effort to take root in the country with adaptation to the culture. While the studies have emphasized the importance of the　cultural effect on service; most of them just considered the effect as the point needed to be noted in the process of　service standardization, but did not take it as competitive resources. This paper presents the results of preparatory　investigations and observations for global service expansion. First, based on the questionnaire results of hotel　communication services that we collected in China, we investigate the Chinese cultural effect. Then, we summarize the　characteristics of the hotel communication services in China as (1) coexistence of several ways and share of those　understanding, (2) plainness, and (3) the pursuit of culture-oriented extraordinariness. And we discuss practical　implication at the creation of service differentiation by making use of the cultural effect.