モリカワ　ミユキ   森川　美幸    所属   メディア学部 メディア学科    職種   准教授
言語種別	英語
発行・発表の年月	2025/12
形態種別	学術論文
査読	査読あり
標題	Protecting the “Dream World”: Psychological Mechanisms Behind Refusal-to-Share Behaviour in Japanese Fandom Culture
執筆形態	共著
掲載誌名	Expert Journal of Marketing
掲載区分	国外
出版社・発行元	Sprint Investify
巻・号・頁	13(2),pp.57-69
著者・共著者	Morikawa, M. & Amano, M.
概要	This study explores why some fans in Japanese fandoms engage in ‘refusal-to-share’ behaviour—avoiding interactions with others who support the same celebrity to maintain an exclusive emotional bond. Through semi-structured interviews with 21 female fans, we identified four types of refusal-to-share behaviour based on romantic versus non-romantic orientation and level of self-affirmation: Romantic/High Self-Affirmation, Romantic/Low Self-Affirmation, Non-Romantic/High Self-Affirmation, and Non-Romantic/Low Self-Affirmation. Across all groups, this behaviour functioned as a self-protective strategy to preserve a private, idealized ‘dream world’ with the celebrity. Linked to narcissistic traits such as possessiveness and psychological ownership, refusal-to-share behaviour can be interpreted through attachment theory and distinctions between grandiose and vulnerable narcissism. While some fans embraced exclusivity, others experienced inner conflict and self-criticism. These findings illuminate the emotional complexity of fandom and offer insights into both positive and potentially ‘toxic’ aspects of fan–celebrity relationships.