モリカワ　ミユキ   森川　美幸    所属   メディア学部 メディア学科    職種   准教授
言語種別	英語
発行・発表の年月	2023/12
形態種別	学術論文
査読	査読あり
標題	Understanding the Backer Motivations for Japanese Anime Crowdfunding Campaigns
執筆形態	共著
掲載誌名	The Journal of Anime and Manga Studies
掲載区分	国外
出版社・発行元	Babson College, USA
巻・号・頁	4,pp.87-130
総ページ数	44
担当区分	筆頭著者
著者・共著者	Miyuki Morikawa, Masahito Mizoguchi, and Meimi Moriya
概要	In the Japanese animation industry, TV stations and film companies generally take the lead in setting up joint ventures called production committees to raise funds. Although there are cases where an animation studio takes the lead in starting a project, it is often difficult for the studio to form a production committee depending on the content of the project and the career of the director. In recent years, crowdfunding has attracted attention as a way of raising funds for production from general consumers. While some projects can raise more than their goals through crowdfunding, many others do not. This study, therefore, attempts to identify what anime crowdfunding backers value in pledging their support. A total of 6,596 comments from backers of three Japanese anime projects funded on the U.S. crowdfunding website Kickstarter were analyzed using a text-mining method. The results showed that most crowdfunding backers placed importance on the rewards and that crowdfunding success is likely to be related to past achievements of the work and its creators, as well as the credibility of the studio. Compared to overseas backers, Japanese backers were found to express their support for the creators more than for the rewards.